Fraser House / SpazCraft

Design & Build

Design that does a job.

A brand people remember, a dashboard a beekeeper can read in the cold, a listing tool a yard crew trusts. I design for the person doing the work, then build it so it holds up on a phone in the field.

The SpazCraft identity, 2011 to today

Same name, same green goo, fifteen years of growing up. Each version had a job to do.

  1. The original 2011 SpazCraft graffiti logo with a green paint splat.

    2011 · The broadcast years

    Graffiti and goo

    Loud enough to read on a stream overlay and a tournament bracket. It said gaming before anyone read a word.

  2. The 2018 SpazCraft logo: cleaner lettering with a bright green drip.

    2018 · The refresh

    Cleaner, still green

    Redrawn lettering and a sharper splat with transparent versions, so the mark works on dark, light and print.

  3. name@website

    Business card

    One line, four answers

    One address does every job: my name, the website, the Twitter handle and the email, with brackets to point each one out. Hover the card to see them.

  4. 2026 · This site

    The splat, animated

    The real logo, with the goo falling in, squashing and spreading under gravity. Click the logo on the home page to replay it.

How I design

  1. Start from the jobWho is using it, what are they deciding, and what do they need to see first?
  2. Real data, earlyReal titles, real readings, real workflows. Placeholder text hides the hard parts.
  3. Phone firstA lot of real work happens on a phone, in a yard, a field or a warehouse. If it works there, it works on a desk.
  4. A little delightOne playful detail, like a splat or a bouncy button, makes a tool feel cared for. More than one gets in the way.

How this site is built

  • The splatThe home page logo lands with a drop of goo that falls, squashes and spreads, then reveals the real logo. Click the logo to replay it.
  • Live illustrationsThe demos across the site are small working models, not videos. Try them and they respond.
  • A real gameHold the Ramp on the gaming page runs on a plain canvas with touch controls and a leaderboard.
  • Fast by defaultNo framework, one self-hosted font, images sized for each screen, and heavy parts like the game only load when you scroll to them.
  • Built for everyoneKeyboard friendly, screen reader labels, light and dark themes, and calmer motion when your device asks for it.
  • Spam-proof contactThe email address is assembled only when you tap, so it never sits in the page for bots to scrape.

Ways to work together

Start small and see the value before you commit to more.

  1. 1 to 2 weeks

    Operations and AI audit

    I walk your operation end to end and hand you a written plan.

    • Where time and money leak out
    • What to fix first, ranked by payoff
    • Where AI fits, and where it doesn't
    Ask about an audit
  2. 2 to 4 weeks

    Build sprint

    One working tool, built around how your team already works.

    • A listing checker, pricing tool, dashboard or automation
    • A preview link at every step
    • Guardrails, notes and a handover
    Ask about a build
  3. Monthly

    Ongoing advisor

    An experienced operator on call, a few hours a week.

    • eBay and marketplace operations
    • Process fixes as you grow
    • A second opinion before you spend
    Ask about advising

Every engagement starts with a free first call and a fixed quote.

Need something designed to be used?

Dashboards, internal tools and customer-facing pages, designed around the people using them and built fast with AI. Tell me what's slowing your team down.